The age of fillers is over, people are now looking for a face like Bella Hadid
Since 2016, millions of people have gone to dermatologists to put things on their faces with one specific goal: to have a 'baby face'. The way they achieved this was with fillers colloquially known as 'fillers' - generally achieved by acid and fat injections. This era created a specific aesthetic characterized by heart-shaped faces, small noses, and full, puffy lips and cheeks.
Recently, the faces have started to go in the opposite direction.
"I can't remember the last time someone asked me for puffy lips," says Dhaval Bhanusali, the doctor behind Martha Stewart's new skin.
If you know famous faces, the transition can be defined like this: " Everyone wanted to look like Kylie Jenner. Now they want to look like Bella Hadid, " says Matthew James, a British makeup artist and beauty influencer.
A reason for the change? Turns out fillers weren't the elixir of youth people wanted to see. Over time, many filler enthusiasts discovered that the substance was actually migrating around the face.
Carly Raye, a Toronto-based content creator who had lip fillers in her 20s, said her filler traveled, creating a ring of swelling around her lips that various surgeons have described as "duck lips." ".
The filler can be collected anywhere. "I used to smile and have little bumps at the top of my cheeks," says Rosie Genute, a Jersey-based makeup artist, of her under-eye fillers.
The dissolution of fillers is done by injecting hyaluronidase, an enzyme. Some doctors say that although it is medically safe, they avoid using it.
This is because hyaluronidase can also dissolve some of your natural tissue, not just your fillers. In addition, many patients describe the removal of fillers as an unpleasant process - and in some cases extremely painful.
With their fillers removed, clients looking for a more angular face are now lining up for buccal fat removal.
"Instead of cute lips and small noses, we're seeing prominent jaws and cheekbones," say experts. “In 2017, it was about looking younger and cool, but now people think, I don't want to look like I'm 15. I want to look like I'm 28 years old and sexy."
There is a name for this new face: hijacked.