Two reasons why Albanians are drinking less coffee
Imports of consumer goods are falling due to high prices, but coffee imports saw the sharpest decline of all groups.
Coffee is a very popular product in our country and is the most widespread business activity in the country.
Data from INSTAT for the 10-month period referring to foreign trade show that coffee imports decreased by 23% during January-October. During this period, 6 tons of coffee, tea and spices were imported from 7.8 tons in the same period of 2021, with a 23% decrease.
The main weight in the imports of this group is coffee, over 95 percent. The Ministry of Finance also reported in the 9-month data that coffee imports were the lowest since 2014.
Sources from the market claim that the drop in coffee imports is related to the decline in consumption, especially in bars and restaurants. The decline in consumption has several reasons why it is happening.
First, high prices have restrained spending for some strata. Bars and restaurants faced with higher costs and the increase in the price of coffee in the stock market have increased the price of a cup of coffee in bars. In the most frequented areas of Tirana, a coffee costs about 90-100 lek, from 70-80 lek before.
The great competition is hindering, since logically the price of a cup of coffee should not be less than 1 euro in the whole country, claim administrators of coffee bars.
“Kostot nga qira dhe nga pagat e stafit janë rritur ndjeshëm. E kemi rritur çmimin gradualisht për të mbajtur nën kontroll klientelen, por është shumë e vështirë. Në një muaj fitimet nuk janë as një rrogë normale”, tha administratori i një bari në zonën e Tiranës së Re.
Kryetari i shoqatës së Bareve dhe Restoranteve, Enri Jahaj se, për shkak të rënies së xhiros në kryeqytet shumë struktura shërbimi po jepen me qira, pasi për pronarët është e paleverdishme mbajtja e biznesit.
Rënia e konsumit tha ai po nxitet nga kriza ekonomike dhe nga emigrimi i mprehtë i njerëzve. Emigrimi jep ndikim të menjëhershëm të konsumi i kafesë, tha Jahaj.
In Tirana, almost half of the premises are being rented. Albanians have no more money to spend. On the other hand, with the high increase in the prices of supplies for the owners, it is difficult to keep the business open. The closure of businesses will continue not only this year, but also for 2023, Jahaj said.
* This article was published by Monitor.al and reposted by Tiranapost.al