Cellulite, acne, blemishes – many of us have them. However, when you scroll through social media, it can feel like everyone else on the internet looks perfect.
This is thanks in part to face filters and other apps that allow you to change your appearance.
The market for these apps has been booming and these face filters are becoming more and more sophisticated.
But it has also been argued that these tools are toxic because they promote unrealistic standards of beauty, especially for teenagers and young adults.
Research conducted by the brand Dove found that 80 percent of teenage girls said they had changed their appearance in an online photo since the age of 13.
Social media has also been linked to depression and body dysmorphia, according to multiple studies.
This is why some countries in Europe have decided to start regulating the use of beauty filters.
In Norway, it is illegal for advertisers and social media influencers to share photos online without disclosing whether the images have been altered.
France is also considering a similar law.
Similar regulations are being discussed in the UK under the Internet Safety Bill.
But some experts argue that regulating this new technology won't address the root of the problem.
"The real problem is how people perceive themselves, not the filters themselves," said Pamela Rutledge, a media psychologist.
"Research shows that whenever you label a photo as edited, it really doesn't do anything for body image, despite what you'd think it does," she added.
