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How is the fashion industry reacting to the war in Ukraine

How is the fashion industry reacting to the war in Ukraine

By Emi Seiti / It has been more than a week since Russia invaded Ukraine - and the world has seen horror as the country and its innocent people are forced to face the shocking consequences of this war.

Although many of us feel completely helpless now, people around the world are doing everything they can to donate and try to support those directly affected, while businesses are also reacting. This includes a number of stylists and luxury brands, which are trying to make a proper difference with their actions.

This week, luxury King Kering, who runs companies such as Gucci, Alexander McQueen, Balenciaga, Bottega Veneta, and Saint Laurent, announced he would make a "significant donation" to try to support thousands of refugees fleeing the country. and are now faded.

How is the fashion industry reacting to the war in Ukraine

Kering Francois- Henry Pinault added that brands under Kering's responsibility would also make individual donations to other organizations.

How is the fashion industry reacting to the war in Ukraine

We have already seen this from Balenciaga, which has cleaned up its social networks, devoted itself entirely to the cause and made a donation to the World Food Program, encouraging its followers to do the same.

How is the fashion industry reacting to the war in Ukraine

Gucci has donated $ 500,000 to UNHCR through its Chime for Change initiative.

LVHM has donated 5 million euros to the International Committee of the Red Cross to help direct and indirect victims of the crisis. In addition, the business is launching a fundraising campaign to facilitate employee contributions across the group and its 76 fashion houses.

How is the fashion industry reacting to the war in Ukraine

Chanel has offered a donation of 2 million euros, which will go to two aid organizations.

How is the fashion industry reacting to the war in Ukraine

Meanwhile, several other major fashion brands, including Neta Porter, Asos, Nanushka, and Nike are making moves to stop sales in Russia. This comes after Vogue Ukraine asked major fashion companies to impose an embargo on Russia as luxury goods have not yet been included in the stock market.