Ferrero is planning to create a vegetable version of Nutella for Italy's supermarket shelves. The new version will have no traces of ingredients of animal origin.
Chocolate giant Fererro is creating a vegan version to hit Italian supermarkets this autumn.
Nutella's origins date back to World War II, when cocoa was scarce and expensive. As a result, chocolate makers looked for new ways to produce their products using ingredients such as hazelnuts. Nutella's own journey began in 1964 with the sale of the first jar of hazelnut in Piedmont, Italy. The company's iconic logo appeared on the world stage the following year, with sales expanding from Italy to Germany, France and Australia.
Fererro hopes the mission to serve new food trends through its plant-based spread will bring excitement to vegan families.
News of the arrival of Nutella Plant-Based comes after a year of significant production growth, with 20% of sales.
