YouTube has officially surpassed Netflix in viewership, according to the latest market data for 2026.
Industry reports show that users are spending more minutes per day on YouTube than on streaming platform Netflix, making the video giant the most consumed platform for video content on television screens.
According to Nielsen measurements, YouTube now accounts for over 13% of total viewing time on TV screens in the US, a growth that is mainly related to the increasing use of the application on Smart TVs.
The trend shows a clear shift in the way content is consumed: from Netflix's structured series to YouTube's endless and personalized content, which is increasingly dominating users' free time.
