Stil jete

A unique campaign for the perfume that "smells like a library"

TiranaPost
2026-05-21 10:07:38 TiranaPost

A unique campaign for the perfume that "smells like a library"

Swedish perfume brand Byredo has attracted attention with a creative campaign for the fragrance "Bibliothèque", a perfume inspired by the atmosphere of books and libraries.

For this project, the brand chose the city of Palermo and placed Pietro Tramonte, a librarian known for his street library, considered one of the most unique in Italy, at the center of the spot.

A unique campaign for the perfume that "smells like a library"

His story began after retirement, when he decided to take his books out of the house and make them accessible to everyone.

A unique campaign for the perfume that "smells like a library"

Today, among the alleys of Palermo's historic center, he takes care of a space that collects thousands of books and has become a symbol of culture for the community.

A unique campaign for the perfume that "smells like a library"


The campaign has been praised on social media for the original way it connects the scent of perfume with emotion, memories, and the world of books.

×